Revista Latina

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Victoria Tur-Viñes

University of Alicante, Spain
victoria.tur@ua.es

Victoria Tur-Viñes holds a PhD degree in Sociology and a BA degree in Psychology. Associate Professor at the University of Alicante (Spain). Professor of advertising creativity.

Author of Comunicación publicitaria de juguetes en televisión (“Toy advertising on television”) (2004) and Marketing Infantil (“Child Marketing”) (2008). Main researcher of the Communication and Childhood research group.

Founding member of the Spanish Association of Communication Research (AEIC) and the Latina Society of Social Communication (SLCS), and member of the Ibero-American Forum on Communication Strategies (FISEC) and the International Association of Young Communication Researchers (AIJIC). Vice President of Kids & Com.

Director of Revista Mediterránea de Comunicación. Her research interests are: communication and childhood; scientific communication, and innovation and creativity in persuasive communication.

o ORCID https://orcid.org/0000-0002-8442-8068
g GS: https://scholar.google.es/citations?hl=es&user=dYPk
_UoAAAAJ&cstart=20&view_op=list_works&pagesiz

H-index: 12