Group of Investigation in Applied Marketing
Journalist and titular professor of the Marketing and Market Research Area of the University of A Coruña. He holds a degree in Information Sciences from the Universidad Complutense de Madrid, a Master’s degree in Business Administration (MBA) from the Universidad de A Coruña and he is a PhD in Information Sciences by the Universidad Complutense de Madrid.
He has been a visiting professor at universities in Portugal, Cuba, Mexico, Chile, Argentina, Peru, Brazil and Ecuador. He has been a researcher of the Prometheus Program sponsored by the Republic of Ecuador. He has authored more than a hundred publications in the field of social communication and marketing.
He has been part of the management board of business enterprises and the director of the newspaper El Ideal Gallego during almost a decade.