Revista Latina

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Óscar Juanatey-Boga

Group of Investigation in Applied Marketing
Business Deparment
Faculty of Economy and Business
Campus de Elviña s/n 15071 A Coruña
University of A Coruña
oscarjb@udc.es

[o ORCID] [g GS]

Graduate in Economics and Business Studies (1999) and PhD in Economics and Business Studies at University of A Coruña (2006). He holds a Master in Business Administration (MBA), a Masters in Commercial Management and Marketing and a Masters in Corporate Communications from the UDC.

He is a professor at the Marketing and Market Research Area of the University of A Coruña since 2001, and ha has been a lecturer in several Masters about Marketing, Communication, Business and Human Resources.

He has authored more than fifty papers in journals and books in research areas around media and communication strategies, marketing and new technologies, which has allowed him the obtaining of six-year research.

He is part of the Research Group on Applied Marketing of the University of A Coruña, which is part of the International Network of Communication Management (Xescom).