Revista Latina


José Ignacio Niño González

Department of Audiovisual
Communication and Advertisement II
Universidad Complutense de Madrid
Campus Moncloa, Faculty of Information Sciences,
Universidad Complutense de Madrid,
28040 (Madrid, Spain)
Phone number: +34 678422579


PhD in Advertisement and Public Relations by Universidad Complutense de Madrid, and Master’s degree in Business Administration by Instituto de Empresa de Madrid. He is currently secretary of the Academic Commission of the Doctorate Program on Communication, Audiovisual, Advertisement and Public Relations that is taught in the Faculty of Information Sciences (UCM). He has performed research stays in the University of Pekin (China), Universidad de Zacatecas (México) and Universidad de Oporto (Portugal). He has published numerous papers on scientific journals, book chapters and books. Currently, he is working on two research projects, one of them of technological nature linked to Teaching Innovation and another one in the field of mediatic multiscreen consumption. He is now Subdirector of the Neuromarketing laboratory “NeurolabCenter” belonging to the Department of Communication, Audiovisual and Advertisement of Information Sciences (UCM).