Ubaldo Cuesta Cambra
Department of Audiovisual
Ubaldo Cuesta Cambra is a Professor at the School of Information Sciences of the Complutense University of Madrid (UCM). Director of the Department of Audiovisual Communication and Advertising II. Director of the MA programme in Communication and Health and the MA programme in Advertising Management of the Complutense University of Madrid (UCM). Director of Comunicación y Salud Journal and co-Director of Pensar la Publicidad (PLP) journal. Member of the Spanish Council of Drug Addictions and other Addictions.
Director of the neuroscience lab “Neurolab” of the Department of Communication, Audiovisual and Advertising II of the School of Information Sciences (UCM). Director of the consolidated research group of the Complutense University of Madrid (UCM): “Creation and psychosocial and cultural effects of the audiovisual discourse”. Author of three books specialised in communication psychology and coordinator of seven books. Author of more than 30 articles published in high-impact Spanish-language and English-language journals (including several journals listed in Scopus and JCR) in the field of psychology and communication.
His areas of research are: the study of different aspects of communication and health such as addictions, prevention and health promotion; analysis and creation of strategies in advertising and health; development innovation in Neuroscience, its application in neuromarketing and advertising; and the neuro-psychological foundations of communication.