Revista Latina

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Luz Martínez Martínez

Department CAVP II (Audiovisual
Communication and Advertisement II)
Faculty of Information Sciences.
Universidad Complutense de Madrid
Avenida de Complutense s/n,
28040, Madrid (Spain).
Phone number: +34 609805664
luzmar03@ucm.es

[oORCID: http://orcid.org/0000-0001-8582-724X]
[gGS: https://scholar.google.es/citations?user=AKGwpH8AAAAJ&hl=es]

PhD in Audiovisual Communication by Universidad Complutense de Madrid. Specialized in learning through media and in communication and health. Associated professor of Universidad Rey Juan Carlos and Researcher of the Chair of Communication and Health of the department of Communication, Audiovisual and Advertisement II of the Faculty of Information Sciences (UCM). Associated Professor in the graduate studies of Audiovisual Communication of Universidad Rey Juan Carlos de Madrid. She has published papers on scientific journals and has participated in numerous international congresses. Currently she is integrated as researcher in the Neuromarketing laboratory “NeurolabCenter” belonging to the department of Communication, Audiovisual and Advertisement II of the Faculty of Information Sciences (UCM).

Her research lines are focused on: the analysis of the creation and psychosocial and cultural effects of the audiovisual discourse in different platforms, its application in edu-entertainment and the study of its efficacy through innovative methodologies, neuromarketing.