Revista Latina


Marcial García López

Department of Audiovisual Communication and Advertising
School of Communication Sciences
University of Malaga (UMA). Spain
León Tolstoi, 4. Campus de Teatinos.
CP: 29071, Malaga, Spain

PhD degree in Information Sciences and BA degree in Advertising and Public Relations from the Complutense University of Madrid. Professor at the University of Malaga, School of Communication Sciences. Leader of the “Communication and Power” Research Group, recognised by the Government of Andalusia (Code: SEJ-390).

Coordinator of the COMSOLIDAR Solidary Communication project. His main research line is communication for social change, on which he has published several works, including the books Comunicación y Cultura de Paz (“Communication and Peace Culture”)and El papel de la universidad en los procesos de comunicación y cooperación para el desarrollo social y humano (“The university’s role in the processes of communication and cooperation for human and social development”), and the articles Repensar la comunicación para la paz y la solidaridad desde lo participativo. Claves y propuestas(“Rethinking communication for peace and solidarity from the perspective of participation. Keys and proposals”), Las marcas y la seducción del activismo(“Brands and the seduction of activism”), and La comunicación como escenario de empoderamiento ciudadano y para la construcción colectiva de cultura de paz. Pensando otra publicidad social (“Communication as a stage for citizen empowerment and the collective construction of culture of peace. Thinking of another social advertising”).

Participant in research projects, including “Evaluation and indicators of moral sensibility in the current communication of social movements” and “Ecologies of learning in multiple contexts: analysis of expanded education and formation of citizenship projects”, financed by the Ministry of Economy and Competitiveness and coordinated by Eloísa Nos and Juan Bautista Martínez, respectively.